As of 1 October 2008, “crocoo.com” appears in a new version and offers its users fast and up-to-date reports, a new information structure and many editorial background reports in the well-known stylish look with extended multimediality on the subject of “lifestyle”.
 
Access to more and more information, an increase in the amount of information that is absorbed passively and a lack of time are increasing the demand for content that is relevant to the individual. crocoo.com has therefore placed the subject of lifestyle even more firmly in focus. The editorial staff, with the external support of Dr. Torsten Amb’s team at Mind Store Marketing, ensures that the topics are constantly updated.
 
crocoo.com is immediately distinctive now, not only in its look but also in the wealth of multimediality on offer. Videos and, from now on, text & images all equally display the internet-appropriate format and presentation of the topics at the portal.  Quality journalism for the lifestyle philosophy of the “generation Internet” and the setting up of a corresponding single source of information is the goal of crocoo.com.
 
This step has resulted in a portal being created which corresponds to the needs of a target group that uses the Internet as its main source of up-to-date information, by means of a combination of a classic video and news portal.
 
crocoo.com is now the place to go for lifestyle in the Internet and shares with the established offline publications, such as Elle, Vogue and GQ, the authority on lifestyle, its own positioning as a brand and the resulting orientation guide for consumers.